It is where companies are trying to attract their users with their custom interface and features in the Android smartphone market, although Google has taken a completely different route, the "Vanilla Android" experience.

Vanilla Android: What is it?
Vanilla Android refers to the stock version of Android as originally used with no variations. In fact, it's an extremely clean environment, light, and devoid of bloatware. That's the Vanilla Android, that is the good Pixel series of phones that come out to the market.
An Exceptionally Simple, Clean UI by Google
The Pixel phones have a much simpler UI compared to other phones. Users do not have other themes, unnecessary applications, or even settings to confuse them, thus giving the users that quick, responsive, and lag-free experience.
Updates Are Prioritized in the Software
Pixel phone users are the first to receive all new Android updates. It comes totally from it's supervision. It takes months before other brands can get any updates, while on the same day, new features and security updates are released to Pixel phones.
No Booting Apps; just the Essentials
Pixel, unlike the bulk of other smartphones, comes packed with loads of bloatware. Very few apps are pre-installed, only the most critical, pre-installed by Google: Gmail, Google Photos, Maps, Assistant, and soon, keeping things light and fluid in one's experience with the phone.

Magical Camera Software
Sometimes, the camera hardware in a Pixel phone may not be the best, but due to its incredible software processing, the images reach absolute excellence. Being vanilla Android means that the camera app has no excessive distractions, thus providing a simple interface that produces truly stunning professional results.
For those who prefer a simple, clear, and fast version of Android, Pixel phones are their best option. This "vanilla" approach to guarantees them a tried, tested, trusted, secure, and premium smartphone experience.
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