With cutthroat competition in the global smartphone market, Sony appears confident in its Xperia series. The CFO of Sony has recently stated, "Xperia is a very important business for us". This statement gives an impression of how this rather important business has great significance for the future plans of the company.
Quality Technology and Prestige Defined Brand
Sony has always been known for its camera technologies and display quality as well as audio features. These standards of Xen quality were likewise retained in these smartphones. An increasingly popular professed range for content creators and media professionals alike. The new models such as 1 VI and 10 VI incorporate Alpha camera technology and BRAVIA display technology from Sony.
Quality, Not Profit
The CFO, Hiroki Totoki said that even if it doesn't generate significant profits, it is still a "strategic" segment. As a matter of fact, it provides an avenue for Sony to strengthen its technological know-how as well as its image sensor business. In addition, this means creating a more robust ecosystem for Sony.
Xperia- More Focused in The Future
At present, Sony makes this phones largely in the mid-high price range. Their thinking is that their goal is not "mass production" but rather "premium experience." Further, through this devices smartphones, Sony gets a testing ground to trial and implement its sensor, camera, and software integration to benefit other products in the future.
True,this devices is not such a big business in terms of profits, but then, it is also a business Sony places a lot of value on. So, there will definitely be new technologies and innovations coming about in future that will prop up Sony around it. This is, therefore, an encouraging message for all lovers of Xperia.
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