Top 10 smartphone brands in Q1 2023 in India

September 5, 2023 | By Arnab Ghosh

With the number of smartphone users soaring with time, it makes sense to know about the top mobile brands in India. The steep competition in the ever-growing mobile market in India is quite visible, and the competition has narrowed down between Korean tech giant Samsung and a handful of Chinese smartphone brands. To figure out the suitable smartphones for their needs, users have to be aware of the top 10 mobile brands in India 2023.

The mobile usage and buyinWith the number of smartphone users soaring with time, it makes sense to know about the top mobile brands in India. The steep competition in the ever-growing mobile market in India is quite visibleg patterns in 1st quarter of 2023 give an idea about what the future will unfold. Compared to the last quarter, some changes in smartphone sales and shipments in the Indian market have taken place.

Here, we have listed the best phone brands in India in Q1 2023.

Samsung- 17%

At the top spot of the lot, sits Korean tech giant Samsung with a 17% market share. In 2023, Samsung launched a lot of mobiles under its A, M and F series, aimed at users seeking entry-level to mid-range mobile models. Some notable new launches from Samsung in early 2023 include the Galaxy A14, M54 and A34, along with the highest-end Galaxy S23 series. The S 23, which is its flagship model, has proved to be a resounding success. It has outsold its predecessor aka the S22 series. It is not wrong to call it the best mobile company in India.


At the 2nd spot is Xiaomi, which gives other players tough competition. It is a top selling mobile brand in India offering users devices with solid performance and reasonable price points. The Chinese tech giant made news with its Xiaomi 13 Pro in 2023. Of course, the popular Redmi series continues to be its forte. The Xiaomi 13 Pro battles it out with top players like the OnePlus 11 and Galaxy S23. Its Leica branded lens and beefy hardware proved to be lucky for Xiaomi.

Realme- 14.5%

Realme has climbed up to the third spot among the best phone brands in India.  In 2023, the company launched a few models and among these, the Realme GT 3 hit the bull’s eye. Unveiled at the MWC 2023, it is a top-tier device priced decently. Of course, the company gained traction with the masses thanks to its budget devices like Realme C55 and C33.

OnePlus- 13.7 %

At fourth spot is OnePlus, which is sought after by people loving flagship devices at reasonable prices. Its top-end offering aka OnePlus 11 5G has proved to be very popular and it has sold in record numbers too. OnePlus also tasted success with its Nord CE 3 Lite, aimed at budget users moving to the brand. The growing OnePlus ecosystem also helps bolster its position in the Indian mobile market.

Vivo- 10.8%

Vivo may not be the name you associate with the best smartphone company in India but the Chinese giant is no slouch as well. Its stylish smartphones are known for their sleek design and camera prowess. The V27 series from Vivo became a hit this year. The company also made headlines with its X90 series. Rumors and leaks on its foldable X series phones worked in its favor. The flagship X90 has given it a weapon to challenge the supremacy of Samsung and other players in India. 

OPPO-8.4 %

It is regarded as a rising player with the potential to become the top selling mobile brand in India. Oppo continues to grow its user base owing to its balanced product portfolio. The brand made a lot of news with its Find N2 Flip at the MWC. Experts have given it raving reviews. Another champion was its Find X6 series which found traction among high-end segment buyers.

iQOO-6.8 Percent

IQOO is a sister brand of Vivo, aimed at gaming-centric buyers. iQOO models are known for their superior gaming performance and unique styling. It is a hit with young urban users and mobile gaming lovers across the country. Even as the news about Vivo merging with the sub-brand is making rounds, there is no denying its resounding success. iQOO Z7 and Neo 7 have become very popular.

POCO- 5.7%

A relatively late entrant to the smartphone segment in India, Poco has found traction with a sizable percentage of users. The early 2023 launches like POCO C55 and X5 Pro have proved to be smash hits with users. The company has now opted for ace cricketer Hardik Pandya as the brand ambassador.


While Motorola has not ranked among the top few players in the Indian mobile market, it has a niche appeal. The Lenovo-owned brand is known for stylish, well-performing devices running on near-stock Android. Its G73 5G and E13 models were launched in early 2023 and they were well-received. The company is all set to unveil some more models. It is now aiming at the premium sector with foldable devices.

Infinix- 3.1%

Inifnix is expanding its portfolio. It may not be a big player in the Indian mobile sector but the company has big plans. It unveiled two laptops in early 2023. Mobiles launched by the company include the Zero 5G, Note 12i, and Smart 7. The brand also made news by launching a 260W wired adapter-taking everyone by surprise.

Smartphone market trends in India- Q1 2023

The smartphone sector trends in India in Q1 2023 are pretty significant.

Most growing and popular brands such as Samsung, OnePlus, and Xiaomi launched their flagship models and they fared quite well too.

Most of these brands set their focus on launching entry-level 5G devices in sync with the rollout of the 5G network in the country. These devices are priced between INR 15000-20000.

Mobile brands are diversifying in new directions to expand their market share in India. Examples include Oppo going the foldable device way and Xiaomi tying up with Leica to take on premium segment rivals.


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