Tata Motors planning to make premium EVs in alliance with JLR

November 3, 2023 | By Arnab Ghosh
Tata Motors JLR

Like other car giants, Indian carmaker Tata Motors is eyeing the fast-growing EV sector. It already has a formidable presence in the Indian EV market and the company is now eying a bigger pie! As it is clear from the new developments, Tata Motors is planning to make a foray into the nascent luxury electric vehicle segment. It has opted for a strategic alliance with Jaguar Land Rover, its marquee brand. The company is keen on using JLR’s Electrified Modular Architecture. The EMA will be useful for Avinya, its upcoming premium EV model.

The upcoming Tata Avinya will make its debut in 2025. The model will be sharing this platform with popular models like Discovery Sport and Evoque. Tata’s electric vehicle subsidiary, TPEML and JLR have opted for a MoU for licensing the latter’s EMA platform.

Avinya will also serve as the underlying architecture and spawn a line-up of luxury electric vehicles. Incidentally, Tata Motors showcased the Avinya concept last year. As it will be launched globally, the company wants to make it more premium than existing models.

JLR unveiled the EMA architecture in 2021. It is being used to develop the upcoming models of Discovery Sport, Evoque and Velar. The new EMA based-Velar will debut in late 2024. The platform is meant to accommodate extensive cloud connectivity and top-notch driver assistance systems. Cars based on EMA will have adequate interior space. It will also meet a 5-star safety rating and offer support for fast battery charging tech. Tata Motors has plans to localize the EMA architecture for cost control.


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