Smartwatch sales are going up and down for the market giants and each one of them are running behind the same goal; the top spot in the sales list. Let's check the market ranking of some leading digital watch brands primarily focusing on Samsung.
Samsung Way behind Xiaomi!
Samsung manufactures some best of smartwatches and this company's sales has grown 74%in this 2025's first quarter but still it ranks fourth in the market sales list and sees no improvement as per the Q1 2025.
Samsung uses the dual track technique as in expanding it's market volume and user access by producing low cost gadgets namely the Galaxy Watch FE and the Galaxy Fit 3. This actually worked on holding its userbase intact for it's high-end digital watch which is the Galaxy Watch Ultra.
Samsung is gearing up to launch two latest digital watches in 2025; the Galaxy Watch 8 and the Galaxy Watch 8 Classic. As per reports,no new second-gen Galaxy Watch Ultra in 2025.
Who then Ranks First in the Smartwatch Sales Chart?
Xiaomi with a total of 8.7 Million sales ranks first in the chart even beating Apple. With 19% market share lastly the brand has 44% uplift in it's sales than the previous year.
Apple on the other hand drops down and ranks second after Xiaomi with a total shipment of 7.6 Million Apple Watches. Although it's sale grew with 5% than previous year yet it fails to compete with Xiaomi's 44% escalation.
As of now, the upcoming launch of Apple Watch Series 11 and evolved version of Apple Watch SE can still improve the brand's market rating and shipments may rise as per expectations.
And the Last One to Beat Samsung
The one to tank third is the Huawei with it's 15% market share and 7.1 Million shipment of smartwatches which is quite impressive as the brand has no market base or access in USA and some other parts of the western region.
