Smartphone Market to Rise by 8% in Q2 2025 in India; Counterpoint Tracker Report

As per Counterpoint Research, the growth in volume will be 8% in the Indian smartphone market in Q2 2025. During this period, mobile sales are expected to trend very closely to 36 million units. Changes in consumer demand following a major break-in posed by the coronavirus have once again induced the breadth of sales.

Essentially, these mid-range phones have witnessed very rapid demand.
This growth came mainly from the mid-range phone, while, in terms of sales, prices between the above Rs. 15,000 and Rs. 25,000 saw major increases. Vivo, Samsung, Xiaomi, and Realme have done particularly well in this arena. Mid-range smartphones with better cameras, strong batteries, and 5G support make up the kingstye bond buyers are.

5G Smartphones Are Proliferating

Counterpoint mentions that about 5% of the total phones sold were 5G supported. This further confirms the increasing interest in 5G technology in India. Much of the consumer inclination toward buying 5G was spurred by the 5G plans from Reliance Jio and Airtel.

Online Versus Offline Sales

Online platforms such as Flipkart and Amazon have again been holding the lion's share with respect to smartphone sales. Offline is slowly coming back; online sales still account for about 54 percent of total sales. The trend is complemented, for instance, with flash sales, cashback offers, and exchange schemes.

List of Big Players

The major 5 brands to jostle for position in India by Q2 2025 were:

Samsung- 18% market share

Vivo- 17%

Xiaomi- 16%

Realme- 14%

Apple- 7%

Even with minimal sales by Apple, it has still been the leader in the premium segment.

Future Prospects

Sales, according to Counterpoint analysts, would continue to trend positively in the coming quarters. With further propositions during the festive season, sales are expected to jump considerably. Moreover, with 'Make in India' programmes and other foreign investments, the smartphone market is being strengthened in India.

Indeed, the Indian phone market is certainly turning in the second quarter of the year 2025. This 8% growth trend means that both the technology and the demand-side market infrastructure are moving in the right direction. Innovative products, along with better services from the brands, are expected to account for some of this growth.