A new dawn towards the end of the year 2025 is anticipated in smartphones. While Apple is making a fuss by tempting videographers with ProRes, Samsung is on the other side, preparing to deliver the promise of the APV (Advanced Professional Video) codec that supposedly carries within its confines the Galaxy S26 series. For now, let us unravel some myths and truths that come with this new codec.
What is APV Codec?
APV is essentially an alternative to ProRes for high-quality video capture as well as editing.
Samsung claims that APV codecs will take about 20% less storage space than those of common professional HEVC and ProRes codecs.
It will provide a 12-bit depth of color, HDR, and LOG support so that further enhancement of color, dynamic range, and light-shade changes of the video is possible.
Some Features of the Samsung Galaxy S26 Rumored
Rumors and leaks say that it is where the heavy changes are going to take place in the new S26 series:
APV codec runs with LOG for video and LUT support to give videographers color grading control.
The resolution and frame rates will definitely be higher-the FHD, 4K, and possibly even 8K recording in many frame rate variations.
There can also be revamps in terms of the phone design and camera hardware, such as having a new camera design for the cameras, a larger ultra-wide sensor, improved battery capacity, and many more.
The APP Vs ProRes: A Comparison
Feature Apple ProRes Samsung APV (expected feature)
Moderate storage efficiency, approximately an estimated 20% less storage, as some reports suggest.
Color depth, Dynamic Range, HDR, a generally good performance, 12‑bit color + LOG + HDR support, likely
Videography & editing advantages: Easier LUT/color grading in video editing, Much control with some limitations; available in the Gallery app, may have LUT interface
Possible Issues and Concerns
That said, while APV has been both announced and leaked, it can never be assured of a launch in every country/model.
What waits to be validated is: actual codec metric - performance, render times, thermal management, battery consumption.
Essential to building resilient features through software updates would be the device processor and storage space.
All this creates excitement among techies for the possibility of APV-coded videos in the Galaxy S26 series. If some video editing features rival those of greatness with ProRes in APV, then it would surely be a giant leap for filmmakers and content creators. All remains to be seen till a standard announcement and actual hands-on reviews from Samsung further clarify things.
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