Samsung is busy ramping up its mid-range smartphone portfolio. The South Korean technology giant is in no mood to be overtaken by the Chinese rivals using lower pricing and spec-list to woo target buyers in the Indian market. After receiving a good response for its Galaxy A and M series, Samsung is now engaged in readying successors to the present models in these series. As per the newest reports, the company is now testing the upcoming Galaxy A 55 model. It will be launched as a successor to the upper-mid range Galaxy A 54.
The Galaxy A54 5G made a splash in the mid-range smartphone segment with its decent price tag and impressive spec-list earlier this year. The upcoming Galaxy A55 will reportedly sport enhanced specs to woo segment buyers. The device may be laden with a 50-megapixel primary sensor at the back. It will also come with the Exynos 1480 SoC inside. The chip may be accompanied by an AMD-based GPU. Not much is known about color options and memory.
The upcoming Galaxy A54 5G may be unveiled for sale in early 2024, though no official launch date has been revealed. As the Galaxy A 54 5G was launched with a price tag of INR 38,999, it is safe to assume the successor aka Galaxy A 55 will also be priced in the same range. As rivals like Oppo and Redmi are launching cheaper-priced models with similar specs, Samsung may not want to raise the price. It remains to be seen if Samsung enhances the charging tech and battery capacity.