Rohde & Schwarz Has Transferred Pixel Power to Imagine Communications: What Is The Catch? Read Now

As technology is fast-shifting within the university market, relationship and partnership building between large enterprises is increasing. An important piece of news is that Rohde & Schwarz has transferred the Pixel Power brand to Imagine Communications, which leads us to unravel this better.

History of Rohde and Schwarz and Pixel Power

Rohde & Schwarz is a German technology company that designs solutions for world-class broadcasting, telecommunications, and security. It had once owned Pixel Power, a really powerful graphics, playout, and automation system widely found within media companies.

With Pixel Power, media companies worked more efficiently, and procedures got automated with much superior graphics and playout systems. Most of the clients were television channels and broadcasting companies.

Partnership with Imagine Communications

Shareholders of Rohde and Schwarz and Imagine Communications are entering into an agreement whereby both shall jointly manage the technology for Pixel Power. Imagine Communications is the leading provider of broadcast solutions that offer cutting-edge technology and services to media companies around the globe.

This transfer opens avenues for a strong partnership between the two companies. Pixel Power customers would now be able to benefit from Imagine Communications with its technological prowess as well as its established position in the marketplace.

What Makes This Shift Important?

For Imagine Communications, this will be a great assist since it has so much in world-class media solutions. On the one hand, it gains the capability of giving even more advanced graphics and automation systems to its clients. The Media Industry will certainly benefit from having strong aspects in terms of playout and automation systems that Pixel Power offers.

Another major thing would be that this would strategically position Rohde & Schwarz, allowing them to devote more attention to other areas within the broadcasting industry.

Future Plans

For sure, Ima Genee Communications will skyrocket this new acquisition with even bolder and better technologies that will help further cement its hold in the market. For customers of Pixel Power, some new vistas will be opening up, it will further engage its focus from broadcasting into other technology sectors.

This innovation has created a tremendous new opportunity not only for these two companies but on a larger scale for media practitioners across the world.

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