PhonePe’s Indus Appstore Strikes A Powerful Deal With Motorola India — A Move Set To Shake Up The App Market

The announcement by Motorola India of their partnership with PhonePe's Indus Appstore marks the closing of another chapter. This implies that the appstore will now be pre-installed on Motorola's upcoming Android smartphones. As per the analyst, the appstore may also give legitimization to alternative Indian app market platforms giving the power to the users to choose their applications.

PhonePe's Indus Appstore: Trimming Down The Application Experience Of Indian Users

Indus Appstore is actually like an application store for Indian users. Here the users can search for applications and browse them through various Indian languages. Some users are not comfortable with downloading apps with an English interface, anyway the available localized language support graphic in the Indus Appstore helps a little more. If this is going to be pre-installed on Motorola smartphones, it's going to give an edge to local users to find, download, and update apps intelligently.

Creating New Opportunities For Developers To Enter into The Market

This is of big significance to app developers in India. With low commission structure and a transparent ranking system, the PhonePe's Indus Appstore allows developers to earn a better opportunity to promote their apps and earn income. The Appstore preloaded on Motorola smartphones will give more visibility to new app developers hence creating competition and innovation for app developers in India.

Will Change Indian App Market Landscape

Whatever the case, it is an alternative to Google Play Store; with this partnership, Motorola goes on to strengthen that assertion. The smartphones in the country will now be endowed with a much bigger alternative platform-to-download-and-use application. By contrast, this partnership will kick-start the new competitive dynamics that will go on to uplift the quality, speed, and security of application services in India and beyond.

This new partnership between Motorola and the PhonePe's Indus Appstore will represent the first concrete movement to bring about real change in the Indian smartphone market. Besides just breaking barriers of accessibility, it is going to invigorate the entire homegrown app development scene.

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