Today, having an OLED TV means decadent watching experience. Both the brands, Panasonic and LG, vying for buyers' consideration in the store aisles, have a fair share of wins in flagship OLED TVs. Most know that the two companies have the same types of OLEDs; however, tests may say differently- side-by-side testing of Panasonic and LG flagship OLEDs showed completely different results.

Same Lapel...Different Set
Even if LG and Panasonic use the same OLED panel, both brands develop their processing, color tuning, and image-processing technologies. So the same given material is received quite differently on these two TVs. The LGs tend to be brighter, with a bit more contrast; whereas the Panasonics slant toward natural colors and a cinematic finish.
Panasonic Flagship OLED TVs LG flagship OLED TVs: Differences in Color and Contrast
The LG flagship OLED TVs are definitely brighter, providing a bit more of a punch to the watching experience. Such exaggerated colors would be great for watching games and sports. In contrast, the Panasonic flagship OLED TVs would be more suited to movie watchers, as they result from professional calibration, while Film-Maker mode gives a very realistic picture.
Processor Counterpart With Software Manipulation
LG's æ9 Gen AI processor has raised many eyebrows claiming dynamic contrast and HDR optimization, actually paving the way for visual comparison terms for HDR at Sony. On the contrary, sound processors to create the most breathtaking cinematic experience are headed by company's engineers with their HCX Pro AI processor, thus providing a totally variable picture even sharing the same OLED panel.
Sound System Comparison
Through the use of Dolby Atmos-enabled sound, LG has created an AI sound-optimizing model that guarantees the best sound experience during games and live sports. Here, this TV clearly favors a balanced approach, with the movie audience from cinema in mind while generating complex sounds, thus recreating a somewhat movie theatre atmosphere.

Who Is For Whom?
LG flagship OLED TVs suit bright colors, smart TV features, and gaming performance.
This flagship OLED TVs will, however, suit cinematic experience seekers who demand perfect color calibration along with Filmmaker Mode.
So, having said that both have the same panel type, Both flagship OLED televisions provide different experiences due to their different processing technology and visual tuning. Therefore, presumably, the panel is of common concern, but the technology adopted by the brand along with their practical usability should be taken into account.
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