This brand has always been surprising its users with its flagship smartphones. But this time, what we have been hearing about this brand that it is quite different. For many years, 'Hasselblad' was a factor that was very definitely present in OnePlus' camera department. According to recent reports, it may not carry any 'Hasselblad' branding at all. This is surprising on the one hand but also hints at something new on the other.
Finale with Hasselblad?
OnePlus has been using Hasselblad's tuned camera system in every premium phone starting from 9 Pro to 11. It did a lot in improving the camera performance of OnePlus, especially in terms of color accuracy and HDR performance.
However, news is that the model will not have the Hasselblad logo or software collaboration. This possibly points that it is taking a step further toward some new technology of its own or there's a definitive change in the partnership with Hasselblad.
Immunization in Camera Performance Changes?
Just because there's no Hasselblad isn't a bad thing; rather, the argument goes that it has perhaps beefed up its R&D team and will use AI-based image processing, sensor optimization, or a new ISP.
Some say that there will be a Sony LYTIA Sensor in this phone that will be capable of taking really sophisticated images; this improving the image quality, dynamic range, and detail at night light.
OnePlus 15 in a fresh light
The brand is said to feature new innovations in the camera, as well as design and hardware. It will probably be equipped with a Snapdragon 8 Gen 4 chipset while boasting an improved display and battery life.
This time it seems to set out to create a 'self-dependent camera ecosystem' and will not look elsewhere for third-party branding. Shows the maturity and self-sustainability of the brand.
Will the OnePlus 15 be successful sans Hasselblad?
This could generate mixed feelings among this phone's fans. But should it take omits into consideration, This brand just might prove to be a mark-maker technically with respect to its camera prowess and show that it is possible for them to become a camera champion on merit without Hasselblad.
