New M3 chipset-based MacBooks just may not be launched anytime soon

September 11, 2023 | By Arnab Ghosh
M3 chipset

Apple has been busy making some strategic moves and it is set to revamp its PC and smartphone line-up. However, tech sector analysts think the plans to launch a new variant of its popular MacBook lineup featuring the much-touted M3 chips have been postponed. Right now, the Cupertino-based giant is focused on unveiling the 15th iteration of iPhone. Another report suggests the M3 processor may actually be used first in the upcoming iMac line-up, at the end of 2023. This makes sense given the fact that Apple did not exactly upgrade the iMac series post-2020.

The M3 chip, which has been making headlines for some time, is expected to offer a huge performance boost over the existing M2 line-up, released in 2022. The former will make use of a 3nm process, leading to enhanced battery life and beefed-up processing power. Eventually, Apple will use the chip in its entire PC products including the Mac Mini and MacBook Air laptops. However, it is hard to fathom which device will get it first.

Industry analysts think Apple just may delay the launch of the new MacBook lineup. That took place in 2022 too. Apple skipped launching new Macs in the October event and chose to unveil the line-up later in January. So the new iMac may get a fall 2023 launch date.


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