Magenta Mobility joins hands with Tata Motors to use Ace EVs for last-mile Deliveries

October 10, 2023 | By Arnab Ghosh
Magenta Mobility

Even as the Indian govt is pushing for wider adoption of electric and hybrid vehicles, some carmakers and ventures are taking proactive steps. In the latest move, Magenta Mobility has collaborated with Tata Motors to use the latter’s Ace EVs to meet last-mile delivery needs. While Tata Motors has made headlines with its existing and upcoming EV range, it is now keen on making a foray into the commercial EV sector, a still nascent domain in India. Magenta’s fleet of vehicles is used by clients hailing from niches like pharmaceuticals, grocery delivery and e-commerce.

The 2 companies have opted for a MoU and Tata will offer 500 units of the EV to Magenta. Magenta Mobility’s Founder and MD, Maxson Lewis said the company has joined hands with Tata Motors to usher in positive changes in commercial EV adoption and make the environment better. Magenta Mobility works with more than 1200 electric vehicles all over the country, as of now.

The four-wheel EV fleet launch by Magenta Mobility was done by representatives of both entities. Maxson Lewis was accompanied by Tata Motors’s Ashish Tandon. Magenta’s Director Darryl Dias was also present at the event. Magenta Mobility wants to have 10,000 electric vehicles ready in its fleet by 2030, which is quite an ambitious target. This strategic partnership will serve as a catalyst for the planned growth. Currently, the company operates in cities like Noida, Pune, Delhi, and Bengaluru.

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