There have been rumors for years that Apple is gearing up to launch an iPhone Ultra in the place of the Pro Max. That means removing the Pro Max lineup, Apple will launch its Ultra version. It can happen.

Entering Ultra Version
The Ultra branding was introduced by Apple in the year 2022 with the M1 Ultra Apple Silicon. The real name was promptly observed as a mosmoner till it sat above the top-tier M1 Max. After a few months, the Apple Watch Ultra was came out. It was a rugged and high end wearable that sat above the top of Apple Watch. Within the next year Apple down by doubling the M2 Ultra Chip for its powerful Macs along with the Apple Watch Ultra 2.
New Devices That Could Be Named Ultra
This time, Apple became very creative and decided to take the Ultra classifier for a car. AppleCarr 2.0, the next generation CarPlay, which is the ne,w CarPlay, unofficially named CarPlay Ultra. It was associated with Aston Martin, a high-end among the automotive sector.
In the case of handsets from Apple, a digital chat station, Bloomberg said that this brand could be about to drop the Pro segment in place of an Ultra model from 2022. Gurman from Bloomberg has said, “If you have an iPhone 12, I’d wait another 12 months for the 15. That’s when we’ll see bigger changes, including a potential rebranding of the Pro Max as the Ultra.”
The 15 lineup from Apple has already launched one year ago, but no Ultra version as of yet. But the thing might be changed.

Ultra Version May Add to This New Lineup of iPhone 17
We are just a few months away from the release of the new iPhone 17 series, along with the 17 Air. This brand is conservative when it talks about its handset. So this time there is a chance to rename the new handsets from this 17 lineup as the MacBook and iPad.
This is totally a possibility, because there is no as such news about this naming. The naming could be like this the standard iPhone 17 along with the 17 Air, 17 Pro and in the 17 Ultra in the place of 17 Pro Max.
There is no rumor about the upcoming Ultra naming. But we can assume from the post in Bloomberg.