The new smartphone of Apple, iPhone Air, is being hugely criticized in the tech world. For quite a time now, tech journalists have been branding this model as one of the worst failures for an iPhone. Users say that the design and performance of this iPhone Air did not live up to their expectations. Interestingly enough, even genuine manufacturers of knockoff or fake smartphones announced plans to withdraw from copying this model.

The iPhone Air Was Simply Bad In the Eyes of Many
First off, ultra-thin-this is the main selling point of the iPhone Air. Such a battery-storage capability is grossly compromised in that it cannot hold charge for a long time in use. Complaints ranged from overheating to terrible photo capture and throttling during gaming.
High pricing was another major factor. Apple indeed is holding high general prices; none of that configuration and the real performance of the iPhone Air justifies the price anyways; thus many have labelled it as "Apple's most overpriced phone."
Not Pray, Even Copycats!
What that means is all those Chinese people would just not copy one of the world's most harassed designs in making their illegal iPhones. Probably some clumsiness in design-retardation of battery capability, and, of course, very negative market sentiment-the chances for this model are dim. So nobody should fall for it. This proves that iPhone Air really couldn't make it.
Lessons to Learn from the Future for Apple
The iPhone Air's Failure was a message to Apple's consumers: Thin designs or gimmicks alone can't win customers. Battery life, performance, and pricing became major factors in their buying decisions. Those innovations from Apple in the future must actually and actually meet users' needs.

Conclusion
Simply put, the iPhone Air is so gigantic a failure that even the copycats wouldn't want to touch; this is below par, indeed. Sad for Apple fans across the tech arena, this is one big lesson. It will now be interesting to see how Apple has learned this very lesson and how it went about wooing back consumers on its next release.
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