HMD Disentangles Itself from The Phone Business by Itself And from Nokia-HMD-Specifics

These steps are now taken for HMD Global, which owns the Nokia phone name. Reports had indicated that it was rather foul holistically in how it pursued the smartphone business. Stop making phones under the Nokia brand, and what fate, for now, is there for the former hot Nokia smartphones?

What Is Going on Between HMD and Nokia?

In the year 2016, HMD Global got the licensing rights from Finland to manufacture mobile phones using the famous Nokia brand. Since then, these Android-based mobile phones have been a complete cut above other phones in that they introduced feature phones as part of their offerings. Unfortunately, despite its established fame, Nokia has not been able to rise above the tide with the extra hype coming from the compounding Chinese brands. This has ultimately even brought its devices into the bargain-and the Nokia brand has shut its doors.

Reasons for Decline in Nokia's Market

Hardware strength was thus viewed, while design and marketing had aspirations of being weak. Compared with competing prices, the specifications for mobile phones under the Nokia brand were inferior to Xiaomi, Realme, Samsung, and Motorola. Such lagging performance regarding updates by this company in software speed and camera performance, etc., drove away customers to competitors.

HMD Is Moving on with Its Branding

It said that there will not only be the ending of the 'Nokia' brand by the end of 2024, but also new design colors and configurations of phones to be made under the name of 'HMD.' Some HMD-branded phones have already been spotted in Europe. One is the 'Pulse' series. The company claims that these new phones are more customized and capable of rendering some great performance at lower prices.

What Will Be the Future of Nokia Phones?

The change led to lots of speculation among people: Is Nokia going to shut down? It has just started decommissioning the whole Nokia name. What has been happening now is that the significance of the brand has gone down a bit as time goes by. The future now confines Nokia to feature phones.

Such is the old, iconic name in the mobile world, which has now been fading slowly and finds dead efforts dying behind it due to technological pressure and market changes. It may be trying to restart afresh with innovative designs and new concepts for products that will serve the new generation. How successful they may be in this new form is still to be seen.