Hisense TVs: An Emergence Challenge to Samsung

Hisense TVs are now slowly building a strong name for themselves in the global market, more so in the smart TV segment. The Chinese brand has brought in premium features that were previously offered only by bigger names like Samsung or LG, all at nominal rates. 4K UHD, Dolby Vision, MEMC, Quantum Dot Technology-all of these features are also available in Hisense's mid-range models.

Hisense As a Serious Contender for Samsung

Samsung has long been a bastion of the TV business, but Hisense has now become a serious competitor for Samsung with its technology and consumer-friendly pricing. The middle classes or those with a budget are turning towards Hisense instead of Samsung. They want more features for the same price, larger screen size, and a better contrast ratio-the cherry on top!

Hisense TV Bids The AI Lead

New from Hisense are entirely state-of-the-art models that utilize state-of-the-art features, including AI Upscaling, Dynamic Tone Mapping, and Voice Control. Hence, the smart home experience is further enhanced with Google Assistant or Amazon Alexa. While Samsung uses Tizen OS, Hisense is offering its users a more pleasing experience with Google TV or VIDAA OS.

Sales Are Soaring Around The World

Hisense no longer confines itself to China. Hisense TV sales are gradually increasing in the European, American, and Indian marketplaces. Experts say that by 2025, Hisense may well become one of the World's Big Three TV Brands. In many countries, they already sit right behind Samsung.

Hisense TVs have now ceased to be budget brands and entered the realm of technology-driven innovations. While Samsung may still be the numero uno, Hisense's aggressive marketing policies and tech innovations pose a serious threat. When buying smart TVs, consumers are now seriously considering the Hisense option.