This has been embarked upon by Google as a function of bringing the Virtual Try-On experience tool for users in the U.S. With its AI-powered technology, this tool is set to facilitate users in "trying" their beloved clothes on without having to walk into stores. It has been specially designed to enhance realistic convenience in online shopping.
What Does Google's Virtual Try-on Tool Do?
This tool uses generative AI technology. Whenever a user searches for a particular brand or product on Google Shopping, the Try On option will show right next to it. The user can choose a model according to skin tone, body shape, or height and see a visual representation of how it looks when the clothing is worn. It clearly shows realistic fabric drape, light and shadow, and the fitting of the garment.
Which Brands Are Included in This Feature?
At the moment, the big names supported include Anthropologie, Everlane, H&M, LOFT, and Banana Republic. Accordingly, many more brands will follow in the time to come. This facility would also be extended to men's clothing.
Why Does This Tool Matter?
One of the biggest fraudulent plays is online shopping, where the customers seem unfit or look weird. Sometimes the pictures show nice things, but when it is worn, it does not fit, thus increasing the return rates. Hence, this feature helps reduce returns and helps buyers make confident decisions.
Get Future Image
So it does not simply create an innovation in technology for an AI try-on; it proclaims the future of online retailing and e-commerce. This combines Augmented Reality (AR) and AI, thus personalizing the shopping experience.
Currently, the feature will only be available in the United States; however, it is expected to seep into other countries very soon. Google's Virtual Try-On tool could be a game-changer for online shoppers.
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