These days, everybody seems to be talking about AI technology in the world. Some scissors for AI services such as ChatGPT or Google's own AI features are assumed to induce click reductions for the search engine, is what people reason. In contrast to this, the statement furnished to us by the head of Google's search department states that this is far from true.
What Is Google Saying?
Google's search department head states that clicks have actually increasing since the introduction of AI services, rather than going down. They've become more aware than they ever used to be on things, with information coming faster and truer than it has ever done so anywhere in the past years. Although a change is evident in usage habits, no actual reduction can be noticed regarding search clicks.
How AI Is Helping in Search?
AI actually shows information, but it also checks for more contextual and relevant answers. This recently launched "AI Overview" tool gives users a short summary at the top and then a link to pages. Users have some idea beforehand and then click on the next page they need.
Expert Opinion
Many market analysts initially thought that if AI answered questions, the users would just take the information and not click on the actual links. But new statistics show that users indeed care enough about accurate information to validate what the AI tells them. In that respect, the click rates of the search results remain exactly as before.
According to the head of the search, AI has not harmed the search ecosystem so far. On the contrary, it poses an enormous opportunity for content creators and website owners to leverage search.
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