Donald Trump's political affairs are often shrouded in numerous controversies and debates. Now, a mobile service provider named after him is undergoing a huge transformation. The major messages on the Trump Mobile website, meant to appeal to the audience in America, were deleted and modified. This change raises suspicion about a major change in their strategy.
What Was The Earlier message?
Earlier, the introductory message would greet the users with messages such as "America First" or "Support Trump", which were more like direct political communiqués aimed at patting the patriotic opinions of Donald Trump's supporters. Now that has completely changed. Most of the messages here are about mobile services, plans, and network benefits; political announcements have taken a backseat.
Reason for The Change
Many analysts feel that the Trump team is trying to give their brand image a more neutral and somewhat more professional slant in view of the forthcoming US presidential elections. After all, Trump Mobile is a commercial venture, and such a turn is quite normal for one that seeks to transcend political ideology and reach out to a much larger market. Possibly, the overly political messages have even turned some users away. This would necessitate a change on the site for pure business reasons.
User Response
There has been a lot of independence of thought on this matter opined by social media users. Some declare that this is a shift from the personal political identity to commercial; others see it as some marketing gimmick, with the site becoming all political come election time.
Future Implications of Donald Trump's T Mobile
This alteration points to an increasingly pragmatically strategic and corporately redeeming nature of Donald Trump and the brand. There is less politics behind the scenes, however, through political donations and influence at the back of Trump Mobile.
The change in messages on the website of Trump Mobile stands for what is becoming a fused strategy of American politics and marketing. The barrier that separates business and politics is being dissolved, giving birth to yet another form of brand-building. How fast this change will come to fruition remains to be seen; however, one thing is certain: the Trump team is rethinking. What combination of politics and business will yield the most benefits?
