Bose unveils new AI-laden Dolby Atmos soundbar to outshine rivals

September 22, 2023 | By Arnab Ghosh
Bose Dolby Atmos soundbar

Bose is known for its category-redefining acoustic products that set the bar higher for competitors. It has unveiled a new Dolby Atmos soundbar enriched with advanced AI tech to outshine segment rivals. The new Smart Ultra Soundbar supports Dolby Atmos and its USP is an innovative A.I Dialogue Mode. Sold in white and black hues, the new soundbar sells for $899.

Now every tech company is trying to deploy AI in some way or the other. Bose does not want to be left behind and that explains the incorporation of the AI Dialogue Mode. As per the company, the device makes use of the mode to analyze dialogue through machine learning. Thereafter, it tweaks tone balance to make speech easily understandable. The device also features Bose Spatial Technologies for wooing movies and music lovers. Overall, it will offer a truly immersive auditory experience.

The Smart Ultra Soundbar offers Wi-Fi streaming support and AirPlay 2. It syncs with most Bose products including rear speakers and subwoofers, as well as popular Bose headphones. Of course, support for digital assistants like Google Assistant is there. From its spec list and sheer size, it seems Bose has developed the Smart Ultra Soundbar to rival the Sony HT-A7000 and Sonos Arc. It is a fitting replacement for the predecessor, Bose Smart Soundbar 900.

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