Apple’s Vision Pro Failed! Can They Catch Up in The Smart Glass Race?

The entry of Apple into the Vision Pro market was one of the most highly anticipated moves in the tech world. With a device packing the latest technologies related to Mixed Reality and the Virtual Appearance (VR), the first impression was supposed to be an omen of the future experience. That said, the bitter reality was that by the time a product was to see marketing, it had made itself a name for usability and pricing problems. Apple, in this new category of competition, will now have to catch up with the competitors' smart glasses.

Vision Pro: Technically Strong But Really Expensive

Technically, the Vision Pro is a really powerful gadget. An experience like no other, that high-resolution display with a state-of-the-art processor and high-performance graphics is worth its weight in gold. Still, it comes at a price of US$3,500 (about over Rs. 3 lakh in India), which is a high cost for an average user.

Slight discomfort for prolonged use: extreme requirement for software user lockout: setting up fuss; these things make it an in-and-out proposition as a user-friendly object despite the pure technological dominance of the Vision Pro.

Competition: Rivals Ahead in Smart Glasses Arena

At the same time, Meta, Samsung, Xiaomi, and Ray-Ban had already made their easier-works-and-cheaper smart glasses. For example, the Ray-Ban Meta Smart Glasses allow picture taking, music listening, and voice command use.

Meanwhile, the competitor's offering is much lighter and suitable for everyday use, whereas the hefty Apple Vision Pro is still wearing its price tag like couture fashion. Thus, the market focus keeps shifting from heavy VR headsets toward lightweight smart glasses.

A Change Of Strategy For Apple

Apple's faintly construed "lite versions of smart glasses" are a hope-thin-and-light one for mass-end channels. Their success in launching such a product will land back on the market leadership. This means usability with value: making the balance between not only pure tech prestige but also weighing in user experience.

Visions Pro were expensive technological endeavours that just did not withstand the daily lives of users. Hence, the company has to march ahead in the race of sleek-looking, user-friendly, and cost-effective smart glasses. If it loses this battle, which the company will if it doesn't move fast enough, it stands to lose its market stature.