Technical difficulties have temporarily put Apple's satellite technology project in India on hold. Satellite technology was one of the company's projects, accompanied by high hopes among the leading tech companies across the globe. However, recently, reports have surfaced that Apple is facing numerous complications and bottlenecks regarding this planned endeavor, and thus, it has halted work on satellite technologies.
What Are The Benefits of Apple Satellite Technology?
With this technology, the company would send emergency SOS messages, location sharing info, and texts over satellites in cases when mobile services on Earth would fail. These emergency communications were envisioned as a new service to be enabled on its products. Several technical issues have become disruptive in working against this timeline.
Why is the project delayed?
Experts state that a contract between this company and either SpaceX or Globalstar was instrumental in starting satellite services; however, hardware development and coordination, and licensing matters have delayed the project thoroughly.
Up against the brand now, competing against Starlink and Project Kuiper are already making strides toward satellite internet services. Thus, carving a perfect market position is now a big question for the company, as it is considering.
Future Risk
There are so many competitors in this industry. The satellite from this company, Ambition, is in a dilemma. The company’s investment in Globalstar is worth $400 million for a 20% stake. Some industry observers posted on a chat station that the company's cautious strategy might hinder its innovation. This news leaked in social forums like Reddit and MacRumors.
Still, the technology analyst states the company will not give up if it can help it, and they are currently weighing options, reportedly looking to partner with Globalstar.
As for the customers, there have been no updates, but the brand will at some point be talking satellite technology again. It is a big question for the industry whether Apple can catch up to the plan or not.
