China did not feel the buzz of the new iPhone Air. Its previous models enjoyed mass popularity, but the iPhone Air seems to look worn down.
According to the Analyst
According to analysts, this means that the challenges for the company in the Chinese market are increasing by the day, especially as local smartphone brands like Huawei, Xiaomi, and Vivo etc. have now made significant strides in technology and design. Among these companies, Huawei stands out for charging in on attention from the Chinese consumers with its new 5G phones, not helping the fact that there had been little over the novelty of the iPhone Air.
On the flip side, it has some modern features, but still could never build Chinese users' interest. Many believe this model has limping technology. The design does look sleek and feather-light, but there are grave concerns regarding the battery performance, customization options, and AI-based features.
Pricing Is Also A Reason for the Failure of Apple iPhone Air
Another big hold factor is the pricing. The iPhone Air price tags are over-the-top in China and way out of range for a lot of buyers. Presently, the translated global economic situation is taking a toll on iPhone sales, along with the availability of its customized local phones.
Nevertheless, some market analysts speculate Apple has a hardcore loyal fan base among a set of consumers. This group of consumers always gives an open ear to any new Apple product and weighs the brand image. So while the actual entry of the iPhone Air to the Chinese market did not see a glorious reception, it might sustain itself in this market by means of brand loyalty and long-term strategy.
Conclusion
The reception of the iPhone Air in China sends out a very strong message to Apple: It will have to realign itself more toward local needs and technology requirements concerning the Chinese market. Otherwise, survival against local brands will become all the tougher.
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