It happened on a major league baseball (MLB) program in the US, while a pleasant surprise took more than a portion before the week was out. Instead of relying on professionals' cameras, Apple took to iPhones to do the same telecast it was in charge of, and many soon had very cozy and near posts about it on social media.
One would have thought that only premium-grade cameras and production crews are called into service for such high-end live sports coverage. But during one live scene of the broadcast, there was a crew member filming with either an iPhone 15 Pro or an iPhone 15 Pro Max. The fans captured it almost immediately and put it on Twitter (now X), Reddit, and Instagram. Within no time, the images went viral, and the whole event became an instant talking point.
Artful Marketing Gimmick of Apple or Just a True Application?
Some say it was a smart marketing tactic by Apple. The new trend in audio/visual media-the iPhone 15 Pro series-holds ProRes video features, 4K video recording at 60 fps with a cinematic mode more than fit for professional videography. In any event, they were probably jumping on that bandwagon to extend advertising in a salacious way that implied those "finely tuned" devices can be brought to bear even on sporting events carried forward on national television.
What does The Campaign Say?
On the other side, some ridicule this campaign, saying, "When they start to use an iPhone instead of a professional camera, obviously, questions arise about the quality of the broadcast." However, some fans reacted very appreciatively as they said, "This certainly affirms where the mobile technology has arrived."
Conclusion
Regardless, it has, indeed, been a great leap for Apple. The incident has, without doubt, established that the iPhone camera is more than just for selfies or blogging, but finds its rightful position among professional occasions. And once again, the open-mindedness of the fans has proven that in this age of technology, nothing remains unnoticed!
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