Every September, the new series of Apple iPhones is launched by Apple, and this time, the iPhone 17 might launch too in September 2025. But, amidst all of these, a new rumor has sent shockwaves in the technology world may not bring its iPhone 18 model to the market in 2026!

So is the new version of the iPhone being discontinued? No, the real reason is completely different.

Apple IPhone 17 Pro

Possibility of a NEW Naming System

According to experts, it may make a big change in its iPhone naming. Instead of naming it with consecutive numbers for a long time, the company may be moving towards a completely new branding this time, maybe as we see with the iPad or MacBook series, where the model difference is indicated by "Pro", "Air", or "Max", but there is no specific number.



The name iPhone 18 is considered "unlucky" amongst some cultures, as the number 18 is considered a negative symbol in some regions. So many think that it may avoid such a number.

The Beginning of an AI-Centered Apple iPhone?


The 2026 iPhone could be the beginning of a new era. The brand may create a different name or sub-brand centered on AI(Artificial Intelligence) technology-such as iPhone Ultra AI/Apple Intelligence Phone. This would, of course, reflect its new vision and technology-forward approach.

Apple IPhone 17 Pro

Change in Marketing Strategy

As per tech analysts, the use of these numbers has now become very "tired." The increase in numbers every year does not seem to reflect much more than technological improvements. So it may now take a strategy where they will give more importance to the features, performance, and software of the iPhone, not the number.


Though no official pronouncement has yet been made, technology analysts are coming up with the argument that iPhone 18 may not see the light of day. Its track record testifies that it generally keeps changing with user behavior and market trends. iPhone 17 could be the "last numbered" iPhone.

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