Apple CarPlay Ultra has all the hallmarks of a product facing steep odds even before its release: once again, promises of the next level of infotainment experience in cars become murmured promises from different automakers regarding the new technology. It raises the big questionWillll CarPlay Ultra shoulder itself?
What Makes Major Companies Leave CarPlay Ultra?
With Ford, GM, Tesla, and BMW being among the big names, they intend to have a totally independent infotainment system that gives them the autonomy of control; this commitment automatically takes them away from integrating with CarPlay Ultra. As Apple digs deeper into the matter of what CarPlay Ultra will control—from speedometer to air conditioning to heated seats—the manufacturers have stood firm against Apple's authoritative imposition over their hardware and software.
Even with the promise of great innovations ushered in with CarPlay Ultra, many companies still see it as a surrender of independence in terms of branding, user data, and UI modifications.
Promise and Awkwardness of CarPlay Ultra
The CarPlay Ultra promises to essentially give an iPhone user a premium-like experience if all displays and functionalities in the car are tied to the iOS ecosystem. The objective is an integrated experience between the iPhone and the car regarding navigation, music, calls, messaging, and even climate control.
This great technology, however, comes with the cost of losing the customization options, ad revenue, and rights for data collection for companies. And most of them are now leaning toward either Google or Android Automotive OS alternatives that give them an extra edge, according to the latest trends.
What Should Apple Change?
Increase the flexibility of Apple so that more choices can be given to manufacturers in relation to customizations that allow them to keep their brand identity.
Sharing the data and retaining the control should be made very clear; there needs to be transparency on how the user data is going to be used within CarPlay Ultra.
Forming a Collaborative Model- It needs to create a partnership model with manufacturers so that the profits will benefit both.
An ambitious project like CarPlay Ultra, however, is under threat from real market demand and manufacturer independence. CarPlay Ultra will soon become the newest innovation in smart car technology if the company fails to redesign its approach.
Follow our WhatsApp channel for the latest news and updates
