After showing dual contraction for two consecutive quarters, the Indian smartphone market has managed to bounce back. According to the latest report from Canalys, smartphone shipments across India increased by 22% in Q2 2025. In total, 37 million smartphones were released into the market between April and June, representing a significant 22% increase from the same period last year.
What Is The Pulse of The Market?
Most estimates would suggest that this gradual increase was due to the stocking undertaken by distributors and retailers as they prepared for holiday sales. Demand had grown tremendously for mid-range and budget customers, in particular, in the pricing segments of Rs 10,000 to Rs 20,000 during these past few months.
Brands such as Samsung, Xiaomi, Vivo, Realme, and Apple have, for the most part, benefited. The Samsung and Xiaomi duo, Canalys informs us, took a much bigger share of the market.
Consumer-Demand Offers Influence
Instead, smartphone makers are increasingly advertising online sales. Buyers have a propensity to buy new phones owing to special offers, exchange proposals, and value-added cashback, offered by banks through physical exchanges and bank cashback on websites like Amazon and Flipkart.
Along with growing realizations of 5G rollout in the country, demand for 5G-ready phones picked up. Mid-range offerings like the iQOO Z9, Realme Narzo 70 Pro, and Redmi Note 13 series had a very good sale.
How Well Did Which Brands Do?
According to the Canalys report, it is very much Samsung's game, closely followed by Xiaomi and Vivo, with neither being able to claim the spectre of competition that iPhones such as the 15 series and SE models are in the premium segment.
Shipment Market Share (22% Growth Q2 2025):
Samsung: 17%
Xiaomi: 16%
Vivo: 15%
Realme 12%
Apple 7%
Future Outlook
Experts feel this 22% growth should hold throughout the year. Besides, in particular, with the festive period coming, further help to the market will come from several recently launched handsets like the other oneNothing, Samsung Galaxy F36, and Vivo V60.
After a long two quarters of slump, the Indian smartphone market shows signs of rebound in the second quarter of 2025. According to Canalys, this has been possible thanks to the strategic moves taken by brands, improved distribution channels, and customer-friendly offers.
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