Samsung never leaks it's exact smartphone shipment number officially. But there are certain records going round in the market from various research firms. Their main goal is to study the market performance of the companies and come up with a result of who emerged as the major players.
They also check and ascertain not only about who tops the list but also about the market whether it grew or had a fall or crashed completely within a quarter.
Result from the Research Firm about the Samsung vs. Apple Market Competition?
Let's consider the datas from two major market research firms. Even though both their results might not exactly match yet they are considered to be reliable. First, being the Counterpoint Research and second is the Canalys research firms. In Q1 Counterpoint Research says Apple overtakes Samsung for the first time ever whereas for Canalys it is later leading the chart.
Market Research Firms with their own End Result
Calalys releases the latest report for the Q1 2025 based on it's study. Here it writes about the growth of smartphone market by 0.2% globally whose total shipment is 296.9 Million units. Samsung leads this chart who made total shipment of 60.5 Million units with market share of 20% and has seen an annual growth of 1%.
Who ranks second in this list? It's none other than Apple who has in it's bag a total shipment of 55 Million units for 19% of the total market. At the same time, it has seen a 13% of growth over the years.
What has Counterpoint Research got to Say about the Market?
This firm states smartphone sales growth of 3% over year. With attention to the details this report provides, it's Apple who tops the list with 19% of the total market sale and Samsung coming right next to it with a good 18%.
Any other Research Conducted?
Yes! There's a third major firm for market research IDC. This firm in the same way like Canalys claims Samsung as the market lead with 60.6 Million units with Apple being second that has 57.9 Million units in it's bucket.
Since the research methodology varies for every single market research firm, it is very obvious to find differences in datas between their observations. For this reason, it gets difficult to draw the exact picture of what has been transpired in the market the last quarter.
While these reports give only the surface level datas they in any event don't claim to or implement any changes in the strategy of the smartphone manufacturing brands.
